With ABG showing interest, IPL title-rights race hots up

The IPL title sponsorship game may just have got bigger. TOI has learnt from highly-placed sources that multinational conglomerate Aditya Birla Group has put in a Rs 500-crore bid per year (Rs 2500 crore in all) to be the title sponsors for the highprofile T20 league for the next five years — for the 2024-28 cycle.

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Tags : IPL title sponsorship IPL title rights IPL Cricket BCCI Aditya Birla Group

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